I have a love and hate relationship with Athens underground. I love the weird clothing and the atmosphere. I hate the fact that it's not a thrift store.
First of all, Athens Underground is technically a vintage clothing store. The clothing there is generally not donated. The money earned there does not go to help the poor in any way except right at this moment courtesy of "Homecoming for the Homeless". Rather, the owner, or the little old lady who hangs over your shoulder watching your every move as you walk around, finds the clothes from auctions and sometimes from wholesale suppliers. This lady, or this "Barbara", was originally from New York and owned another vintage clothing store until she moved here to buy up the old vintage clothing store, Secondhand Row.
Apparently, Athens Underground (AU) was not the first vintage clothing store in this area. Instead, the dingy basement that is AU has been a series of different vintage clothing stores for the last 20 years or so.
Anyway, if you have been there, you will notice that AU is not set up like a thrift store. It does not smell like a thrift store. It plays eclectic Arabian music, not elevator music or 90's hits. It's bright and happy. Worst of all, it's expensive. Apparently, some of the stuff on the shelves is completely new, a sin in any thrifter's handbook. This place was made for college students, to entertain college students, and to steal college student's parent's money because most college students are afraid of mingling with poor people. I must say, the business model works. Ask anyone about AU on OU's campus and you get, "Athens Underground! I LOVE IT THERE! It's so hipster!"
Well, you're right. It is hipster.
One major problem I had with this store is lack of good clothes for men. Yeah, you got suit jackets and vests and shirts and pants. BUT, and this is a large but, most men can't get away with wearing a bright red jacket or the other weird eclectic clothing there. If you can, more power to you. I personally can't, so I stared at the clothes and just moved away to the weird vintage books. Women probably have a heyday in this place with all the different fashions. Like women really need more clothes and shoes.
Anyway, as I offend all my lady readers, here's the final rating.
Athens Underground: thrift store rating: 1 out of 5
Athens Underground: vintage store rating: I don't know. I don't go to vintage clothing stores. I hear it's good though.
"Shaking my fist..." Curse you Barbara! and your surly glances!!
Side note: Hey!
Wednesday, October 7, 2009
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